Home > Economics, general rant, Mind, Uncategorized > Chyrons and Attention

Chyrons and Attention

July 29th, 2017

Why would any news channel run chyrons  during their broadcasts?

Chyrons are those annoying streaming banners at the bottom of your screen.  They seem to be feeding you the lastet headlines, mixed in with advertisements for the site’s reatured programs.

This is misguided.  It is well known that no one can pay attention to two things a once. (The best you can do is to switch attention from one thing to another and back, very fast.) So, the chyron simply distracts your attention from the actual news that is being presented, and you never get the message.

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